• Catelijne


Most inspiring workplaces don’t work for profit only. Money is not what drives them, it’s not what makes their employees want to work there. Their goal is bigger. They want to add value to the world – they have an inspiring purpose.

After visiting 100+ pioneering organizations, we dare to say that inspiring organizations aspire a big purpose and make profit to support that purpose. A purpose provides employees with energy, motivation and passion. It unites and activates people. But beware: it is not just about the purpose statement. It’s not about crafting a mission, writing it on the wall and then going back to daily life. It’s about truly living the purpose. About using it as a north star in decision making. It’s all about walking the talk.

A great example of a company that does just that is Patagonia. Patagonia is a designer of outdoor clothing and gear for the silent sports (climbing, fishing, skiing, etc). Their purpose: “We’re in business to save our home planet”. Since their existence they have shown many inspiring examples of walking the talk. In 2016 for example, the company decided to donate 100% of its sales on Black Friday to environmental groups – this amounted to $10 million. By doing this, they supported “hundreds of grassroots nonprofits fighting to protect our air, water and soil for future generations“.

Not only is a purpose better for the world or for employee engagement. It is better for organizations as well. Various research studies show that purpose-driven organizations outperform their competitors: between 1996 and 2011, purpose-driven companies outperformed the S&P 500 10 times (source: Firms of Endearment, Raj Sisodia)


At Revolt by Corporate Rebels we support organizations in becoming more progressive workplaces. We do this through transformation trajectories and inspiring workshops.

On September 26th from 15:00 – 18:00, Spaces Vijzelstraat is hosting us for a Purpose Taster Workshop where we dive deeper into the topic of purpose. What is it, why do we need it and how do we live by it? What does it contribute to and what are best practices of purpose-driven organizations? You’ll leave the workshop inspired and with a better understanding on how to find your team’s or organization’s purpose. Get your ticket at: bit.ly/purpose-taster-spaces

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